An initiative helping families focus on what matters most, living healthy lives.
Juice Plus+ designed this wellness initiative to inspire healthy living at home and empower families to make simple, but meaningful, lifestyle changes that will propel them forward on their journey to better health. Edelman developed the logo and brand identity. A central theme to the program is that parents talk about the challenges and increase better communication not only between Juice Plus+ and the enrolled families but among families themselves.
Healthy Starts Teaser Video
Copywriter: Pete Heid, Video: Emily Haines Kurek