I’m a creative leader who thinks like a marketer. For 15+ years I’ve turned business strategy into creative that performs, leading brand, content, and integrated campaigns for global CPG brands, a top-ten U.S. bank, and one of the world’s largest communications agencies. I set the direction, build the team, and stay accountable for what the work produces: launches, pipeline, and revenue, not just portfolios.

That range comes from working both sides of the table: agency and in-house, B2B and B2C, across CPG, financial services, and technology. Today I lead the creative function at a growing SaaS company, where I built the team, the systems, and the workflows that ship hundreds of deliverables a month without losing the craft. Wherever I work, the job is the same: connect what the business needs to what the audience wants, set a clear direction, and build a team that delivers.